📈 Performance & pricing

How is pricing calculated?

Image and video ads are priced on a CPM basis: $1 buys 1,000 impressions. At checkout the slider shows exactly how many impressions your chosen budget will deliver.

What about message ads?

Message ads cost $0.012 per message delivered, with a minimum charge for 50,000 recipients ($600).

Where do I see performance?

On the campaign detail page. Once the ad is LIVE you will see daily impressions, clicks, CTR and the share of budget spent.

How fast does data appear?

Reports are uploaded daily by the team. The figures you see may be up to 24 hours behind real-time.

Can I optimise my ad mid-flight?

No — the campaign is locked after payment. Use the lessons from one campaign to improve the next one.