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• What types of content are prohibited in Viber ads?
• What industries or verticals are restricted on Viber?
• How do I ensure my campaign complies with content policies?

What types of content are prohibited in Viber ads?
Viber strictly prohibits advertisements that include or promote:

• Illegal products or services
• Adult content, including pornography or sexually explicit material
• Gambling and betting services, including online casinos and sports betting
• Weapons and explosives, including firearms and ammunition
• Drugs and drug paraphernalia, including illegal substances and related equipment
• Tobacco and related products, including e-cigarettes and vaping devices
• Alcohol, particularly when targeting underage individuals or promoting excessive consumption
• Misleading or deceptive content, including false claims or clickbait
• Malware or spyware, or any software that harms or interferes with devices
• Hate speech or discriminatory content, including content that promotes violence or discrimination against individuals or groups
• Political content, including ads for political parties, candidates, or political advocacy

For a comprehensive list, see the Viber Advertising Policy.

What industries or verticals are restricted on Viber?
Certain industries and content types are subject to restrictions and may require prior approval or are entirely prohibited:

• Financial services, such as credit or loan services, unless offered by registered institutions
• Pawnshops or related services
• Religious services, including churches and spiritual platforms
• Online spiritual services, such as tarot or astrology
• User-generated content platforms without moderation
• Competitors to Viber, as determined by Viber

Advertisers in these categories should consult the Viber Advertising Policy for specifics.

How do I ensure my campaign complies with content policies?
Review the Viber Advertising Policy prior to submitting your campaign. Avoid restricted themes and consult support if unsure whether your campaign is eligible.