Understanding delivery metrics

Once your ad is LIVE, the campaign detail page shows a daily breakdown of performance.

Metrics

• Impressions — the number of times your ad was shown. $1 of budget buys 1,000 impressions.
• Clicks — taps on your CTA button.
• CTR — clicks ÷ impressions, expressed as a percentage.
• Spent — the share of your budget that has been consumed so far.

How figures are updated

The admin team uploads delivery reports from Viber's ad server. Each upload covers the whole month so far, replacing any earlier rows for the same day — so the dashboard always reflects the latest authoritative numbers, never a duplicate.

End of campaign

When the end date is reached the campaign moves to COMPLETED. Final delivery numbers and total spent stay visible on the detail page for your records.